General Data Protection Regulation (GDPR)

Privacy Policy

1) Introduction and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to personally identify you.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is YANG HENGSHENG LOGISTICS LTD. // CLEO-G.COM , Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong, Email: info@cleog.com. The controller for personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

2) Data collection when visiting our website

If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network

- Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc.

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

4) Cookies

To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e., small text files stored on your device. Some of these cookies are automatically deleted after closing your browser (so-called "session cookies"); others remain on your device for a longer period and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find out how long cookies are stored in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the event of consent being given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

When you contact us (e.g., via contact form or email), personal data will be processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is for the purpose of entering into a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided there are no statutory retention periods to the contrary.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose will be saved and published on this website. Furthermore, your IP address will be saved for security reasons to enable identification of the author in the event of illegal comments. Your email address will be saved so that we can contact you if a third party objects to your published content as illegal.

7) Use of customer data for direct marketing

7.1 - Klaviyo

Our email newsletter is sent via this provider: Klaviyo, 225 Franklin St, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we will pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits its transfer to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

7.2 If you cancel your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping cart.
The only mandatory information required to send this reminder is your email address. Providing additional information is voluntary and may be used to contact you personally. We use the so-called double opt-in process to send emails, which ensures that you will only receive a notification after you have expressly confirmed your consent by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR to send you a shopping cart reminder. We will save your IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service will be used strictly for the intended purpose. You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact information you provided when placing your order (name, address, email address) in order to inform you personally about upcoming updates within the legally stipulated period via a suitable communication channel (e.g., by post or email) within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact information will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We will pass on your name, delivery address, and, if necessary for delivery, your telephone number, to a shipping partner selected by us exclusively for the purpose of delivering the goods in accordance with Art. 6 (1) (b) GDPR.

8.3 Use of special service providers for order processing and execution

- Order processing is handled by YIWU CUJIA TRADE CO., LTD, F2, Building 8, No. 89, Siyuan Road, Yidong Industrial Zone, Niansanli St, China. Your name, address, and any other personal data will be passed on in accordance with Art. 6 (1) (b) GDPR exclusively for the purpose of processing your online order. Your data will only be passed on to the extent that this is actually necessary to process your order.

8.4 Use of payment service providers (payment services)

- Amazon Pay
If you select the "Amazon Pay" payment method, payment processing will be carried out via the payment service provider Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to which we will pass on the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only to the extent necessary for this purpose. If cookies, i.e. small text files stored on your device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR. This consent can be revoked at any time using the "Cookie Consent Tool" implemented on the website. You can find further information about Amazon Payments' privacy policy at the following internet address: https://pay.amazon.de /help /82974
- Apple Pay
If you choose to use the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the "Apple Pay" function on your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorize a payment, you will need to enter a previously specified code and verify your payment using your device's "Face ID" or "Touch ID" function.
For payment processing, the information you provide during the ordering process, along with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay to process the payment. This encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successful. This anonymization completely eliminates any personal identification. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you personally. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com /de-de /HT203027
- EPS transfer
If you select the "EPS transfer" payment method, payment processing will be handled by the payment service provider PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Austria. We will forward the information you provided during the ordering process, along with information about your order, to the payment service provider in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of processing the payment with the aforementioned payment service provider and only to the extent necessary for this purpose. You can find further information about the relevant data protection provisions of PSA Payment Services Austria GmbH at the following website address: https://eservice.psa.at /de/datenschutzerklaerung.html
- Google Pay
If you choose the "Google Pay" payment method provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment will be processed via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with NFC by charging a payment card stored with Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay of more than €25, you must first unlock your mobile device using the verification method configured (e.g., facial recognition, password, fingerprint, or pattern).
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a unique transaction number, which is used to verify a successful payment. This transaction number does not contain any information about the actual payment data of your payment method stored in Google Pay, but is created and transmitted as a one-time, valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary to process the payment process. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made through Google Pay. This includes the date, time, and amount of the transaction, the merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer, or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information that is collected and stored by Google when using other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com /payments /apis-secure /u /0 /get_legal_document ?ldo=0 &ldt=googlepaytos &ldl=de
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com /payments /apis-secure /get_legal_document ?ldo=0 &ldt=privacynotice &ldl=de
- Klarna
If you select a Klarna payment service, the payment will be processed via Klarna Bank AB (publ), https://www.klarna.com /de / , Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). To enable payment processing, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number, and IP address, and if applicable, your date of birth and bank details) as well as data related to the order (e.g., invoice amount, item, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 (1) (a) GDPR during the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com /1.0 /shared /content /legal /terms /0 /de_de /credit_rating_agencies
The credit report may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the credit report results, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Klarna uses the information obtained regarding the statistical probability of a payment default to make a considered decision regarding the establishment, implementation, or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal data will be processed in accordance with applicable data protection regulations and in accordance with the information in Klarna's privacy policy for data subjects based in Germany https://cdn.klarna.com /1.0 /shared /content /legal /terms /0 /de_de /privacy
or for those affected based in Austria https://cdn.klarna.com /1.0 /shared /content /legal /terms /0 /de_at /privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we will transfer your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. This transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check regarding the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values ​​(so-called score values). To the extent that score values ​​are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is used to calculate the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com /de /webapps /mpp /ua /privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal Checkout
This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third parties.
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, we will transfer your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. This transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “Pay later” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR on the basis of PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values ​​(so-called score values). If score values ​​are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
If you select the PayPal payment method "Purchase on account," your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to process the payment. The legal basis is Art. 6 (1) (b) GDPR. In this case, RatePay will conduct an identity and credit check in its own name to determine your solvency in accordance with the principle outlined above and will forward your payment data to credit agencies based on its legitimate interest in determining your solvency in accordance with Art. 6 (1) (f) GDPR. A list of the credit agencies Ratepay can access can be found here: https://www.ratepay.com/legal-payment-creditagencies/
If you use a local third-party payment method, your payment data will initially be transferred to PayPal in accordance with Art. 6 (1) (b) GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transfer your payment data to the relevant provider in accordance with Art. 6 (1) (b) GDPR to process the payment:
- Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z oo, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA SAS, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further information on data protection, please refer to PayPal’s privacy policy: https://www.paypal.com /de /webapps /mpp /ua /privacy-full
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, payment processing will be carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provided during the ordering process, along with information about your order (name, address, account number, bank sort code, credit card number (if applicable), invoice amount, currency, and transaction number) in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on Shopify Payments' data protection can be found at the following website address: https://www.shopify.com/legal/privacy .
Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com /de /privacy
- IMMEDIATELY
If you select the "SOFORT" payment method, payment processing will be handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will forward the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be transferred exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT's privacy policy at the following website address: https://www.klarna.com/sofort/datenschutz .
- bancontact
If you choose the "Bancontact" payment method, payment processing will be handled by Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium. We will forward the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, credit card number (if applicable), invoice amount, currency, and transaction number), to Bancontact Payconiq Company. Your data will be passed on exclusively for the purpose of payment processing and only to the extent necessary for this purpose.

9) Online Marketing

Facebook Pixel for creating custom audiences with advanced data matching (with cookie consent tool)
Within our online offering, the so-called "Facebook Pixel" of the social network Facebook is used in the extended data matching mode, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
Based on their express consent, when a user clicks on an ad displayed on Facebook and placed by us, a suffix is ​​added to the URL of our linked page using Facebook Pixel. This URL parameter is then written to the user's browser via a cookie, which our linked page itself sets. In addition, this cookie records specific customer data, such as the email address, which we collect on our website linked to the Facebook ad during transactions such as purchases, account registrations, or registrations (extended data matching). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with advanced data matching, Facebook is able to precisely define visitors to our online offering as a target group for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with advanced data matching to display the Facebook ads we place only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel with advanced data matching, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the enhanced matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy ( https://www.facebook.com/about/privacy/ ). The data may enable Facebook and its partners to serve ads on and off Facebook.
These processing operations are carried out exclusively with the granting of express consent in accordance with Art. 6 (1) (a) GDPR.
The information generated by Facebook is usually transferred to a Facebook server and stored there. This may also involve transmission to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

10) Web analysis services

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies," which are text files placed on your device, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is typically transferred to a Google server and stored there. This may also include transmission to Google LLC servers in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures that the IP address is anonymized by shortening it and prevents it from being directly linked to a person. This extension means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also uses a special feature called "demographic features" to compile statistics about the age, gender, and interests of site visitors based on an analysis of interest-based advertising and third-party information. This allows the definition and differentiation of website user groups for the purpose of targeting marketing measures. However, data collected using "demographic features" cannot be assigned to a specific individual.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
The “Google Signals” service can also be used on this website as an extension of Google Analytics. With Google Signals, Google can create cross-device reports (so-called “cross-device tracking”). If you have activated “personalized ads” in your Google Account settings and you have linked your internet-enabled devices to your Google Account, Google can analyze user behavior across devices and create database models based on this, provided you have given your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR (see above). This takes into account the logins and device types of all site visitors who were logged into a Google Account and who have completed a conversion. The data shows, among other things, the device on which you first clicked on an ad and the device on which the corresponding conversion took place. If Google Signals is used, we do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option to disable the "personalized ads" feature in your Google Account settings and thus turn off cross-device analysis. To do so, follow the instructions on this page: https://support.google.com /ads /answer /2662922 ?hl=de
Further information can be found here: https://support.google.com /analytics /answer /7532985 ?hl=de
As an extension of Google Analytics, the "UserIDs" function can also be used on this website. By assigning individual UserIDs, we can have Google create cross-device reports (so-called "cross-device tracking"). This means that if you give your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR, your usage behavior can also be analyzed across devices if you have set up a personal account by registering on this website and are logged into your personal account on different devices using your corresponding login data. The data collected in this way shows, among other things, the device on which you first clicked on an ad and the device on which the corresponding conversion took place.
We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy ?hl=de &gl=de

11) Retargeting/ Remarketing/ Recommendation Advertising

TikTok Pixel
This website uses the “TikTok Pixel”, a tracking technology of the social network “TikTok” of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”).
With the help of cookies (small text files that are stored on the device used), information about surfing behavior on our website is collected in pseudonymized form, transmitted to TikTok, stored there and evaluated in order to then enable the display of interest-based and personalized product recommendations on TikTok. The information collected and processed pseudonymously in this way generally includes the device ID, device type, timestamp, operating system used and IP address. The information can be assigned to the user with the help of other information that TikTok has stored about the user, e.g. due to the ownership of an account on the social network "TikTok". TikTok can also combine the information collected via the pixel with other information that TikTok has collected via other websites and/or in connection with the use of the social network "TikTok" and thus create pseudonymized user profiles. Under no circumstances can the collected information be used to personally identify visitors to this website.
The TikTok pixel also enables us to track the effectiveness of advertisements on TikTok. If the user is redirected from a TikTok ad to pages on this website and the cookies have not yet expired, the pixel records certain user actions predefined by us and can track these (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is carried out, your browser sends an HTTP request from the cookie to the TikTok server via the TikTok pixel, which transmits certain information about the action. Through this transmission, TikTok can compile statistics about user behavior on our website after redirection from a TikTok ad, which we use to optimize our offering.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. We have concluded a data processing agreement with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our site visitors and not to pass it on to third parties. TikTok generally transmits collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to guarantee compliance with European data protection standards.

12) Page functionalities

12.1 Facebook Plugins with 2-Click Solution
Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
To increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" solution. Deactivated plugins can be recognized by the fact that they are highlighted in gray. This integration ensures that no connection is established with the Facebook servers when you visit a page on our website that contains such plugins. Only when you activate the plugins and thus give your consent to the data transfer in accordance with Art. 6 (1) (a) GDPR, does your browser establish a direct connection to the Facebook servers. The content of the respective plugin is sent directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the extent of the data that Facebook collects using the plugins. To the best of our knowledge, Facebook receives information about which of our websites you have currently and previously visited. By integrating the plug-in, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to a Meta Platforms Inc. server in the USA and stored there. If you interact with the plug-in, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your contacts there.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to Facebook.
For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and setting options for protecting your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php

12.2 Instagram plugin as a Shariff solution
Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”).
To increase the protection of your data when you visit our website, these buttons are not fully integrated as plug-ins, but rather simply via an HTML link. This type of integration ensures that when you visit a page on our website containing such buttons, no connection is established with the Instagram servers. When you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plug-ins (possibly after entering your login data).
For information on the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and setting options for protecting your privacy, please refer to Instagram’s privacy policy: https://help.instagram.com /155833707900388 /

12.3 Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The extended data protection mode is used here, which, according to the provider, only starts saving user information when the video(s) is played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want to be assigned to your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles; you must contact YouTube to exercise this right. When using YouTube, personal data may also be transferred to the servers of Google LLC in the USA.
Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our control.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website, using alternative options communicated to you on the website.
Further information on data protection at “YouTube” can be found in the YouTube Terms of Use at https://www.youtube.com/static ?template=terms and in Google’s privacy policy at https://www.google.de /intl /de /policies /privacy

12.4 Shopsync for Shopify

This website uses the Shopify app “Shopsync” from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service “Mailchimp” is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp email lists (such as an opt-out of a newsletter recipient) are automatically stored on Shopify and, on the other hand, new contact data generated through contract conclusions on Shopify are automatically transferred to the Mailchimp email lists.

In the first case, data processing takes place in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising recipients and the efficient observation of legally significant status changes.

In the second case, after the conclusion of a contract on Shopify for inclusion in the Mailchimp list, the user's first and last name, address and email address together with transaction-related information (purchase amount, time and date of purchase) will be transferred to Mailchimp by ShopSync exclusively on the basis of the user's express consent in accordance with Art. 6 (1) (a) GDPR.

ShopSync does not store or retain any data transferred this way after synchronization. All information synchronized between Shopify and Mailchimp is transmitted using SSL (Secure Socket Layer) technology, and all transferred information remains encrypted during the synchronization process.

The synchronization process requires the transmission of information over a secure connection to servers hosted by Amazon Web Services in the United States.

Further data protection information about ShopSync can be found here: https://shopsync.io /privacy-policy

13) Tools and Other

Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the page in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be given by checking the appropriate boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by checking the appropriate boxes. This ensures that such cookies are only placed on the user's device if consent has been given.
The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

  • Right to information pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to information pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to revoke consent given in accordance with Art. 7 (3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing and – where applicable – also by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or obligations similar to legal transactions on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfil or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.